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Web Design, SEO & Google Ads in Vancouver

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Behnam Dehghan is a Vancouver digital marketer, web designer and developer specialising in home services and trades businesses. I help Vancouver companies get found on Google, turn website visitors into calls and quote requests, and automate the follow-up work that eats into the day.

Doing business in Vancouver

The City of Vancouver packs a huge range of customers into a small area. Downtown, Yaletown and Gastown are dense with condos, offices and restaurants. Kitsilano, Point Grey, Dunbar and Kerrisdale on the West Side are full of older character houses and high-value renovations. Mount Pleasant, Main Street and Commercial Drive mix small independent businesses with older homes and rentals, while East Vancouver neighbourhoods like Hastings-Sunrise, Renfrew-Collingwood, Killarney and Fraserview have many family homes, including plenty of Vancouver Specials and newer laneway houses.

The local economy leans on technology, film and TV production, tourism, the port and a large professional services sector, alongside thousands of small businesses. Vancouver is also strongly multilingual, with large Cantonese, Mandarin, Punjabi, Tagalog, Korean and Persian-speaking communities. For many businesses, reaching customers in a second language is a real advantage rather than an afterthought.

How local search works in Vancouver

Search in Vancouver is crowded. For most service keywords, the map pack and the ads above it are contested by dozens of businesses, many of them based in Burnaby, Richmond or the North Shore but serving the city. Google weighs proximity heavily, so a business based in Marpole will often struggle to show in the map results for someone searching in Kitsilano or downtown, even if it serves both.

What tends to help:

  • A complete, accurate Google Business Profile with the right primary category and a steady flow of genuine reviews
  • Neighbourhood-aware content that reflects real work, rather than dozens of near-identical “service in [neighbourhood]” pages
  • Fast pages on mobile, since a lot of Vancouver searches happen on the go
  • Google Ads with careful location targeting to fill gaps where organic and map visibility is weaker (I cover this in my guide to local targeting with Google Ads)

If you want the broader picture, my article on local SEO in Vancouver explains how the map results work in more detail.

Services for Vancouver businesses

Everything is built around one goal: more of the right enquiries from the parts of the city you actually want to serve.

  • Website design and development: fast WordPress sites or custom web development, built for mobile, with clear calls to action and solid technical foundations (Core Web Vitals included)
  • SEO and local SEO: Google Business Profile optimisation, service and location pages, schema, reviews strategy and technical fixes
  • Google Ads: Search, Performance Max and Local Services Ads, with tight geographic targeting and conversion tracking in GA4
  • AI and automation: website chat assistants trained on your own content, lead qualification, CRM integrations and automated follow-up
  • Custom software: quoting tools, booking systems, client portals, dashboards and integrations between the apps you already use

Home services and trades in Vancouver

Vancouver’s housing stock creates very specific demand. Older West Side homes often need electrical upgrades, plumbing replacements and full renovations. Condo and strata buildings downtown generate steady work for plumbers, electricians and restoration companies. Many homeowners are replacing gas furnaces with heat pumps, and Vancouver’s own building and energy requirements make this a fast-moving area for HVAC companies.

For HVAC, plumbing, electrical, renovation and construction businesses in Vancouver, I usually focus on:

  • Google Local Services Ads (Google Guaranteed) for high-intent calls
  • Service pages that explain heat pumps, rebates and permits in plain language, without inventing figures
  • Before-and-after galleries for renovation and construction work
  • Call tracking, missed-call text-back and AI chat assistants to catch after-hours leads
  • Connecting your website forms to job-management tools like Jobber, ServiceTitan or Housecall Pro

You can read more on my home services marketing page.

FAQ

Can a business outside Vancouver rank for Vancouver searches?

Yes, but it is harder in the map pack because of proximity. Strong organic pages, genuine reviews mentioning the areas you serve and well-targeted Google Ads usually close that gap.

Should I do SEO or Google Ads first?

It depends on your budget and timeline. Ads bring calls quickly, while SEO builds over months. I explain the trade-offs in Google Ads vs SEO.

Do you build websites in Persian as well as English?

Yes. I speak both and build bilingual sites. See my page for Persian-speaking businesses.

How much does it cost?

Quotes are fixed and transparent and depend on scope. My article on how much SEO costs explains what drives pricing.

Ready to grow your Vancouver business? Get in touch and tell me what you need. You can also browse other areas I serve.