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Web Design, SEO & Google Ads in Richmond

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Behnam Dehghan is a Metro Vancouver digital marketer, web designer and developer specialising in home services and trades businesses. In Richmond, I help local companies build websites, rank in Google’s local results and run Google Ads in a market that is busy, multilingual and very review-driven.

Doing business in Richmond

Richmond is built on islands in the Fraser River delta, with Lulu Island holding most of the city and Sea Island home to Vancouver International Airport (YVR). The City Centre along No. 3 Road is the commercial heart, with malls, towers and the Canada Line. Around it are neighbourhoods like Brighouse, Thompson, Broadmoor, Seafair, Steveston, Hamilton and East Cambie, and the Bridgeport and Ironwood areas have busy retail and light-industrial zones. Steveston, at the south-west corner, is a historic fishing village with its own local business community, while East Richmond is still largely farmland.

The airport, logistics, warehousing, tourism, retail and agriculture all play a big part in the local economy. Richmond also has one of the highest proportions of Chinese-speaking residents of any city in North America, with both Cantonese and Mandarin widely used, as well as significant Filipino and South Asian communities. Many customers search in more than one language, and many local businesses market in English and Chinese.

How local search works in Richmond

Richmond’s centre is compact and dense, so the map pack for common services is crowded with businesses clustered around No. 3 Road and Bridgeport. Customers in Richmond also tend to compare reviews carefully, and recommendations through community networks and social apps play a big role alongside Google.

What tends to work in Richmond:

  • A strong Google Business Profile with a steady flow of genuine, detailed reviews
  • Clear service and pricing-process information (how quotes work, response times, warranties)
  • Content and ads aimed at Richmond’s specific property types, from City Centre condos to older detached homes and townhouses
  • Consideration of multilingual content where your team can genuinely serve customers in that language
  • Google Ads targeted carefully, since Richmond borders Vancouver and Delta and searches easily spill across

My article on local SEO in Vancouver explains how proximity and reviews shape the map results.

Services for Richmond businesses

For Richmond businesses, I pay particular attention to trust: reviews, clear process and fast responses.

  • Website design and development: fast WordPress sites or custom web development, built for mobile, with clear calls to action and solid technical foundations (Core Web Vitals included)
  • SEO and local SEO: Google Business Profile optimisation, service and location pages, schema, reviews strategy and technical fixes
  • Google Ads: Search, Performance Max and Local Services Ads, with tight geographic targeting and conversion tracking in GA4
  • AI and automation: website chat assistants trained on your own content, lead qualification, CRM integrations and automated follow-up
  • Custom software: quoting tools, booking systems, client portals, dashboards and integrations between the apps you already use

Home services and trades in Richmond

Richmond sits low, close to sea level and protected by dykes, and has a high water table in many areas. That makes drainage, sump pumps, waterproofing and plumbing a steady source of work, along with restoration after leaks or flooding. The city has many older detached homes and townhouses that need renovations, furnace and water heater replacements, and heat pump installs, as well as a large number of strata buildings that need ongoing plumbing, electrical and maintenance services.

For HVAC, plumbing, electrical, renovation and construction businesses serving Richmond, I often focus on:

  • Google Local Services Ads to build trust through the Google Guaranteed badge
  • Clear, honest pages on topics like drainage, heat pumps and rebates, mentioned generally without invented figures
  • Before-and-after galleries and real project photos
  • Call tracking and quote forms connected to tools like Jobber, ServiceTitan or Housecall Pro
  • AI chat assistants and missed-call text-back so leads arriving in the evening still get a quick response

See my home services marketing page for more on how I work with trades.

FAQ

Should my Richmond business have a Chinese-language website?

If your team can serve customers in Cantonese or Mandarin, a properly structured multilingual site can help. I can set up the technical side and work with your translations.

Why do reviews matter so much in Richmond?

Customers here compare carefully and rely on word of mouth. Reviews influence both your map ranking and whether people call. I help you build a simple, honest review request process.

Can you help an airport-area or logistics business?

Yes. Beyond home services, I build websites, dashboards and automation tools for B2B companies as well.

How are your prices set?

Quotes are fixed and transparent and depend on scope.

Want more enquiries from Richmond? Get in touch. You can also browse all the areas I serve.