Web Design, SEO & Google Ads in New Westminster
Behnam Dehghan is a Greater Vancouver digital marketer specialising in home services and trades businesses. I help New Westminster businesses build better websites, rank in local search, run profitable Google Ads and automate repetitive work. I bring 14 years of experience in web design, development, SEO and IT, and a Master’s degree in Software Engineering.
Doing business in New Westminster
New Westminster, the Royal City, is one of the oldest cities in Western Canada and was once the capital of the colony of British Columbia. It is compact, dense and well connected by SkyTrain, which shapes how people shop and find services.
The city has several distinct commercial areas. Downtown and historic Columbia Street have shops, restaurants and offices close to the Fraser River and the Quay. Uptown, around Sixth Street and Sixth Avenue, is a busy neighbourhood shopping district. Sapperton is home to Royal Columbian Hospital, which supports many healthcare and allied-health practices nearby. Queensborough, on the eastern tip of Lulu Island, mixes newer housing with industrial and commercial land. Douglas College also brings students and education-related businesses downtown.
Much of New Westminster’s housing is older, including many heritage homes in neighbourhoods such as Queen’s Park and the Brow of the Hill, alongside newer condo towers. That combination creates ongoing work for renovation contractors, restoration specialists, electricians, plumbers and heating companies.
How local search works in New Westminster
New Westminster sits between Burnaby, Coquitlam, Surrey and Richmond, so local searches often return businesses from several cities. People search by neighbourhood (“physio Sapperton”, “Uptown New West restaurant”) and by city. Because the city is small, a business a few kilometres away in Burnaby can easily appear in the same map pack as you.
To compete, your Google Business Profile, website and citations need to be consistent and clearly tied to New Westminster. Pages that describe real local work, reviews that mention the neighbourhood and solid technical SEO all help. My guide to local SEO in Vancouver covers the fundamentals.
Services for New Westminster businesses
- Website design: fast, accessible websites built on WordPress or custom code, designed to work well on phones for commuters and walk-in customers.
- SEO: local SEO, Google Business Profile management, technical audits, schema and content that targets New Westminster neighbourhoods.
- Google Ads: Search and Performance Max campaigns with precise location targeting, conversion tracking and GA4 reporting. See my notes on local targeting for Google Ads.
- AI and automation: chat assistants, automated quote follow-up, document and email processing and CRM integrations that save staff time.
- Custom software: booking systems, client portals, dashboards and internal tools built in Python and JavaScript.
Home services and trades in New Westminster
Marketing for home services and trades is my main specialty. In New Westminster, heritage renovations, electrical upgrades in older homes, plumbing repairs, furnace and heat pump work and strata maintenance are all common needs. Homeowners want to see that a contractor understands older houses, holds the right licences and has reviews from real local customers.
I help trades businesses with Google Local Services Ads, Google Business Profile optimisation, service-area pages for New Westminster and nearby cities, before-and-after project galleries, call tracking and fast quote forms. For busy owners I set up missed-call text-back and AI phone or chat assistants so leads that arrive after hours are answered quickly, and I can connect your website to tools such as Jobber, ServiceTitan or Housecall Pro. Read more about home services marketing, or see my pages for electricians and plumbers.
Frequently asked questions
Do you work with small businesses in New Westminster?
Yes. Most of my clients are small and medium-sized businesses, from independent shops to trades companies with a few crews.
Can you redesign my website without losing my Google rankings?
Yes. I plan redirects, keep or improve page content and check technical SEO before launch so a redesign does not wipe out the rankings you already have.
How long does local SEO take?
Some improvements, like fixing a Google Business Profile, can help within weeks. Stronger rankings usually build over several months. My article on how much SEO costs explains what affects timelines and budgets.
Do you offer IT support as well?
Yes. I offer IT support for Google Workspace and Microsoft 365, business email deliverability, WordPress security and backups.
Grow your New Westminster business
Whether you are on Columbia Street, in Uptown, Sapperton or Queensborough, I can help you get found by more local customers. You can also see the other areas I serve across Metro Vancouver.
Get in touch and tell me about your goals.