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Web Design, SEO & Google Ads in Burnaby

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Behnam Dehghan is a Metro Vancouver digital marketer, web designer and developer specialising in home services and trades businesses, and Burnaby is one of the cities I work in most. I help Burnaby companies build websites that convert, rank in local search and run Google Ads that bring in real calls.

Doing business in Burnaby

Burnaby sits in the middle of Metro Vancouver, which makes it a natural base for businesses that serve the whole region. The city is organised around four main town centres: Metrotown, Brentwood, Lougheed and Edmonds. Metrotown and Brentwood in particular have changed fast, with high-rise towers bringing thousands of new condo owners and renters. Around them are established residential neighbourhoods like Capitol Hill, Burnaby Heights along Hastings Street, Deer Lake, Buckingham Heights and South Slope.

Burnaby also has a large employment base. The Big Bend area near the Fraser River and the business parks along Lougheed Highway and Still Creek are home to light industry, warehouses, tech companies and trades shops. Simon Fraser University on Burnaby Mountain and BCIT bring students and staff, and the city has a sizeable film and TV production presence. Burnaby is very multilingual, with large Chinese-speaking communities and many residents of Korean, Filipino, South Asian and Persian background.

How local search works in Burnaby

Because Burnaby borders Vancouver, New Westminster and Coquitlam, search results often blend businesses from several cities. A customer near the Vancouver border might see Vancouver companies first, while someone in Edmonds might see New Westminster businesses. Proximity matters, so where your Google Business Profile is located, and what areas you list as served, really shapes where you appear.

What usually helps Burnaby businesses:

  • Clear Google Business Profile categories and service areas, with photos of real local jobs
  • Pages that speak to Burnaby’s specific property types, such as high-rise strata units versus older detached homes
  • Reviews that naturally mention the neighbourhoods and services involved
  • Google Ads that target Burnaby plus the surrounding cities you can realistically serve

For more on the map results, see my article on local SEO in Vancouver.

Services for Burnaby businesses

Burnaby companies often serve the entire region, so I plan the site and campaigns around a realistic service area rather than one postal code.

  • Website design and development: fast WordPress sites or custom web development, built for mobile, with clear calls to action and solid technical foundations (Core Web Vitals included)
  • SEO and local SEO: Google Business Profile optimisation, service and location pages, schema, reviews strategy and technical fixes
  • Google Ads: Search, Performance Max and Local Services Ads, with tight geographic targeting and conversion tracking in GA4
  • AI and automation: website chat assistants trained on your own content, lead qualification, CRM integrations and automated follow-up
  • Custom software: quoting tools, booking systems, client portals, dashboards and integrations between the apps you already use

Home services and trades in Burnaby

Burnaby’s mix of new towers and older detached homes creates two very different customer types. Strata buildings need plumbers, electricians, restoration and cleaning companies who can work with property managers and councils. Older homes in Capitol Hill, South Slope and Burnaby Heights generate renovation, furnace replacement, heat pump installation, drainage and electrical upgrade work.

For HVAC, plumbing, electrical, renovation and construction companies based in Burnaby, I often recommend:

  • Separate landing pages for residential, strata and commercial customers, since they search and decide differently
  • Google Local Services Ads alongside standard Search campaigns
  • Seasonal campaigns, such as furnace tune-ups in fall and air conditioning or heat pumps in summer
  • Quote request forms that collect the right details up front, connected to tools like Jobber, ServiceTitan or Housecall Pro
  • AI chat or missed-call text-back so leads that come in after hours are not lost

More detail is on my home services marketing page.

FAQ

My shop is in Burnaby but I work across Metro Vancouver. How should my site be set up?

Usually one strong service page per core service, plus a small number of genuinely useful area pages for the cities you serve most. Thin copy-paste pages tend to do more harm than good.

Can you help with strata and commercial leads, not just homeowners?

Yes. Strata managers and commercial buyers look for different things, such as insurance, response times and references, so they need their own pages and messaging.

Do you meet clients in person in Burnaby?

Yes, when it is useful. A lot of the work also happens over video calls.

What does a project cost?

Quotes are fixed and transparent and depend on scope. You can read about SEO pricing for context.

Want more calls from Burnaby and beyond? Get in touch. You can also see all the areas I serve.