فارسی Available Let's talk

Web Design, SEO & Google Ads in Surrey

Last updated

Behnam Dehghan is a Metro Vancouver digital marketer, web designer and developer specialising in home services and trades businesses. Surrey has one of the largest concentrations of contractors and trades companies in BC, and I help Surrey businesses compete for the calls and quote requests that come from Google.

Doing business in Surrey

Surrey is one of the fastest-growing cities in British Columbia and is on track to become the largest city in the province. It is made up of six distinct communities, often called town centres: Whalley and City Centre, Guildford, Fleetwood, Newton, Cloverdale and South Surrey. Each feels quite different. City Centre around Surrey Central is filling up with towers, Guildford is a major retail hub, Newton and Fleetwood are established family neighbourhoods, Cloverdale keeps a small-town character, and South Surrey, including areas near White Rock and Morgan Heights, has many larger and newer homes.

The local economy includes construction, transportation and logistics, manufacturing, agriculture and a growing health and education sector, with SFU Surrey and Kwantlen Polytechnic University in the city. Industrial areas like Campbell Heights and Port Kells host many contractors, suppliers and trades shops. Surrey also has one of the largest South Asian communities in Canada, and many businesses serve customers in Punjabi, Hindi or Urdu as well as English.

How local search works in Surrey

Surrey is physically large, so a business based in Cloverdale and a customer in Whalley may be a long way apart in Google’s eyes. Proximity strongly affects the map pack, which means many Surrey businesses rank well near their own location and fade elsewhere in the city. People also often search by community name, such as “plumber Newton” or “electrician South Surrey”.

What helps in Surrey:

  • Treating the six town centres as distinct areas in your content and ad targeting, where it reflects how you actually work
  • A well-maintained Google Business Profile with photos from jobs across the city
  • Genuine reviews from customers in different parts of Surrey
  • Google Ads with radius or community targeting, so budget goes to the areas you want most
  • Considering content or ads in a second language if that matches your customers

My guide to Google Ads local targeting covers how to split a large area like Surrey.

Services for Surrey businesses

Surrey trades markets are very competitive, so I focus on what turns a search into a booked job, not just traffic.

  • Website design and development: fast WordPress sites or custom web development, built for mobile, with clear calls to action and solid technical foundations (Core Web Vitals included)
  • SEO and local SEO: Google Business Profile optimisation, service and location pages, schema, reviews strategy and technical fixes
  • Google Ads: Search, Performance Max and Local Services Ads, with tight geographic targeting and conversion tracking in GA4
  • AI and automation: website chat assistants trained on your own content, lead qualification, CRM integrations and automated follow-up
  • Custom software: quoting tools, booking systems, client portals, dashboards and integrations between the apps you already use

Home services and trades in Surrey

With so much new construction, Surrey creates constant demand for general contractors, framers, electricians, plumbers, gas fitters and HVAC installers. At the same time, older homes in Newton, Whalley and Guildford need renovations, furnace and water heater replacements, and drainage work. Basement suites are common, which brings its own renovation and electrical work.

For HVAC, plumbing, electrical, renovation and construction businesses in Surrey, I usually focus on:

  • Google Local Services Ads and strong Google Business Profiles to win high-intent local calls
  • Project galleries and clear service pages that show licensing and trust signals, such as Technical Safety BC licensing where it applies
  • Separate paths for homeowners, builders and commercial clients
  • Quote forms and call tracking connected to tools like Jobber, ServiceTitan or Housecall Pro
  • Missed-call text-back and AI assistants that answer common questions and capture leads after hours

See my home services marketing page for more.

FAQ

Should I create a page for every Surrey neighbourhood?

Only where you have something real to say, such as projects completed there or services specific to that area. A handful of useful pages beats dozens of near-identical ones.

Can you build a bilingual website for my Surrey business?

Yes. I build multilingual sites and can set up the structure properly for search. I personally work in English and Persian and can coordinate other languages with your own translations.

How quickly will Google Ads bring calls?

Ads can produce enquiries within days once tracking and targeting are set up properly. SEO takes longer. My article on Google Ads vs SEO compares them.

What does it cost?

Quotes are fixed, transparent and based on scope.

Ready to win more jobs in Surrey? Get in touch. You can also view all the areas I serve.